Kanye West and Adidas Just Signed a Huge Long-Term Partnership — Fortune

Adidas has agreed on a new long-term partnership with singer-turned-designer Kanye West, who the German sportswear company poached from arch rival Nike nke in 2013, helping to revive its business in the U.S. market. The deal was described by Adidas on Wednesday as the most significant partnership between a non-athlete and a sports brand and…

via Kanye West and Adidas Just Signed a Huge Long-Term Partnership — Fortune

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